Tuesday, March 4, 2008

Flash or not to flash? That is the question.

With SEO (search engine optimization) being such a hot topic in the advertising industry, G Advertising, a Los Angeles Advertising Agency takes a distinctive approach when it comes to the balance of SEO vs. Aesthetics.

Everyone has heard that you don’t use flash animation if you want to optimize your website for search engines, but G Advertising highly promotes it. You have less then a second in this world of highly competitive online advertising and remember your competitor’s website is just a click away. Flash animation is a great way to grab your audience by the eyeballs. G Advertising has noticed a tremendous increase in website retention after the flash section of a website has gone online.

Obviously you don’t want your entire website to be a flash show, because search engines are unable to crawl through the code of flash animation. However, a section of the site that has flash animation in a TV commercial style will work magic for an increase of time spent (retention) on your website, as well as increase your company’s brand equity. People love to be entertained and if you can hold them on your website for an additional 90 seconds by implementing a website layout that embeds flash animation you will be better off in the long term.

Every
Los Angeles Advertising Agency knows that when it comes to websites there are two distinctive parts. Part 1 is the creative, which is the advertising, or branding part of your company. Part 2 is the advertising of your website. This part is why SEO is so important. You can have the greatest, super cool website on the planet, but if no on sees it, what is it worth? Your website should be considered the modern day equivalent to an introductory handshake in business. It’s how you say “hi” to your existing and potential clients and you only have a second to make a first impression.

Being an
LA Advertising Agency is extremely competitive and finding ways to set your self apart from the heard is crucial. G Advertising’s approach to website development has been helping companies grow their bottom line by creating an advertising campaign that allows their clients to stand apart from their competition.
Contact:
Christian Purdie
info@advertisewithg.com
www.advertisewithg.com
626.216.1340 Los Angeles
702.949.0841 Las Vegas
888.880.GET G

Thursday, February 14, 2008

G Advertising offers printing services to Los Angeles Community

G Advertising’s tag line Think it… Create it… Distribute it… tells the story of their approach to advertising. With a solid foundation in the creative process combined with the knowledge of the distributive process of advertising, G Advertising is opening their printing services to the public, by launching the online ordering system www.printwithg.com. The launch of G Advertising’s printing system is part of G Advertising’s process to capture market share in Las Vegas as a Los Angeles advertising agency.

All of
LA advertising agencies work with third party print vendors. G Advertising’s printing company G Printing will offer the same high quality printed materials at a price that is unbeatable to the public just as it does with the company’s current clients. The ability to streamline approval of the creative process to the distribution process is the strength that G Advertising offers as a Los Angeles advertising agency.

Direct response advertising is still one of the most popular forms of advertising with large and mid size companies. Larger companies have the budget advantage to use multi-media advertising. This direct response advertising approach is beneficial, because a
LA advertising agency can justify its expenses to a client by counter balancing the expense to profit made from advertising. Direct response advertising does make branding a company more difficult for a Los Angeles advertising agency, because the proper method is to use multi-media advertising campaigns to assist with branding.

G Advertising understands that the distribution part of an advertising campaign is where timing and budget collide. If you have a campaign and distribute the materials (printed, internet, or multi-media) at the wrong time the results may be disastrous in regards to response and expense. This is why G Printing was created. The ability for a
LA advertising agency to control the printing and distribution process gives a great advantage to keep cost down and target distribution reach and frequency. The economy of scale that G Advertising has in purchasing printing materials is what has created the ability for this company to maintain quality control and offer pricing to their clients that is very aggressive.

G Printing. You think it… We Print it… coming soon to Los Angeles.

G Advertising offers printing services to Las Vegas Community

G Advertising’s tag line Think it… Create it… Distribute it… tells the story of their approach to advertising. With a solid foundation in the creative process combined with the knowledge of the distributive process of advertising, G Advertising is opening their printing services to the public, by launching the online ordering system www.printwithg.com. The launch of G Advertising’s printing system is part of G Advertising’s process to capture market share in Las Vegas as a Las Vegas advertising agency.

All of
Las Vegas advertising agencies work with third party print vendors. G Advertising’s printing company G Printing will offer the same high quality printed materials at a price that is unbeatable to the public just as it does with the company’s current clients. The ability to streamline approval of the creative process to the distribution process is the strength that G Advertising offers as a Las Vegas advertising agency.

Direct response advertising is still one of the most popular forms of advertising with large and mid size companies. Larger companies have the budget advantage to use multi-media advertising. This direct response advertising approach is beneficial, because a
Las Vegas advertising agency can justify its expenses to a client by counter balancing the expense to profit made from advertising. Direct response advertising does make branding a company more difficult for a Las Vegas advertising agency, because the proper method is to use multi-media advertising campaigns to assist with branding.

G Advertising understands that the distribution part of an advertising campaign is where timing and budget collide. If you have a campaign and distribute the materials (printed, internet, or multi-media) at the wrong time the results may be disastrous in regards to response and expense. This is why G Printing was created. The ability for a
Las Vegas advertising agency to control the printing and distribution process gives a great advantage to keep cost done and target distribution reach and frequency. The economy of scale that G Advertising has in purchasing printing materials is what has created the ability for this company to maintain quality control and offer pricing to their clients that is very aggressive.
G Advertising. Think it… Create it… Distribute it… coming soon to Las Vegas.

Monday, November 12, 2007

SEO vs Aesthetics? Beauty and the beast.

Advertising is more then just a pretty ad, great radio vocals, slick web animation. It’s also more then just technical listings and linking. So what is the answer? G Advertising takes a unique advertising approach. By combining traditional media, such as direct mail, door hangers, newspaper advertising, TV commercials, with modern media like search engine optimization and quality website creation G Advertising produces an outcome geared for success.

G
Advertising approaches every advertising project with two main points. First you must grab your potential clients by the eyeballs, then you have to make it simple for them to find you. Beauty and the beast. The most creative, cool, super stylistic ad doesn’t mean a thing if no one sees it and at the same time if everyone is looking and your advertising campaign has horrific aesthetics it can be more damaging then if no one saw it.

The answer to a successful
advertising campaign. Step one: Leave the creative to the creative’s. Most companies, want to see and be apart of everything. So often this is a huge mistake. The CEO, COO, CIO, and whatever analytical mind you can think of tend to get in the way and bog down the creative production schedule. Step two: Understand that all advertising has three parts. Part 1 - Pre-production (what are we going to do). Part 2 - Production (o.k. we are doing it). Part 3 – Distribution (who are we talking to). Failure to accomplish any one of these three parts results in a failed advertising campaign. Failure to maximize aesthetics can result in something far worse then a failed campaign. Reputation for a company is hard to keep when it’s good. It’s even more difficult to get rid of when it’s bad.

Once the aesthetics are finalized (the beauty) you have to pay close attention to the beast.
Advertising is about generating sales. Distribution is always the most expensive part of a campaign, because if the creative is good it will last for years, but distribution is ongoing. The more targeted the distribution is the better your ad spend is. You must get the right message in front of the right buyer at the right time. G Advertising concentrates and thrives in that evolving space where their client’s message meets their consumers.

Friday, November 2, 2007

When Professional Entrepreneurs and Investors Need to Make the Right Impression, They Trust G Advertising

There's no denying that first impressions are important for everyone. However, in the world of business, first impressions are more than just important, they are vital. One positive experience can be the catalyst for a sound decision invested, an opportunity accepted, or a new developed loyalty prospected. With such long term potential being possible for such a brief opportunity, it can be daunting to know how to approach these situations confidently and well equipped. G Advertising thrives upon creating success in these situations.
Within business, there are some ventures that go beyond marketing and distribution to also entail great responsibility in terms of financial investment and also in regards to the general public. Few things are more costly or important to people than their homes. Companies involved in real estate are creating more than just merchandise; with considerable resources they are creating a place to start a livelihood, a place to raise a family and a place to rest. These companies, with such great investment and responsibility, make sure that they have the best overseeing and endorsing their vital first impressions and promotions. That is why successful real estate entrepreneurs and managers have relied on
G Advertising as a proven creative force among the best.
For nearly a decade, Christian Purdie and his development team at
G Advertising have successfully helped individuals and organizations not merely craft good first impressions, but deliver professional, proficient and poignant statements. Purdie's personal philosophy on successful advertising holds a commitment to more than just cultivating striking ideas for promotion; G Advertising is dedicated to conceptualizing, producing and distributing an original message that always keeps the client's presentational goal as well as business objective success at the forefront.
G Advertising is proud to support the Pasadena Advertising and LA Advertising needs.